Luxury · Fashion · Beauty · Dubai
Manal
Manal
Naboulsi
LVMH Business Lead · Middle East & India
Publicis Media Luxe
Get in touch
LVMH Business Lead · Middle East & India
Publicis Media Luxe
Get in touchToday I lead the LVMH business across the Middle East and India at Publicis Media Luxe. I'm a trusted advisor to the Maisons I look after and their single point of contact across every practice, from strategy through to delivery.
I started out in FMCG and found my passion in luxury. Along the way, at OMD, Wavemaker, Havas, MediaCom and Initiative, I've led fashion, jewellery, watch, fragrance and beauty brands across offline, digital, social, programmatic and e-commerce.
From global groups to individual Maisons and luxury retailers, a selection of the brands I've led or managed at global, regional and local level.
I'm a trusted advisor to senior marketers. Together we set each year's ambition, and I lead the partnership end to end, growing it as the brand grows.
I treat the P&L with the same care as the brand. Every agreement is honoured, and every forecast and KPI is kept firmly in hand.
I review each Maison's communications as a whole, find where the global story has yet to land in the region, and recommend how to make it resonate locally, from collaborations and partnerships to the channels and moments that matter here. Always faithful to its codes.
I build exceptional teams and refined ways of working, and bring in new tools that lift performance and raise both the quality and the pace of delivery.
Publicis Media Luxe
I lead the LVMH business across the Middle East and India.
Initiative · Coty Luxury & Beauty
I owned the client relationship, the P&L and the transformation roadmap across all disciplines.
MediaCom · Richemont, Cartier
I rebuilt the media plan structure and delivered ten campaigns in two months.
Digital360
I led integrated media, social and performance strategy, and the social media team.
Havas Media Group · Chanel, Puig, Chalhoub brands
I grew lower-spending clients' budgets by 65% in 24 months and won back accounts the agency had lost.
Earlier: Wavemaker (Nestlé, Wyeth), OMD UAE (Etihad, Jumeirah), Bayt.com.
Arabic and French, native · English, full professional
Lebanese American University · International Business & Marketing
Whether it's a partnership, a collaboration or a conversation about luxury, write to me.
manal.naboulsi1@gmail.com